Entries in Sports (1)

Tuesday
Sep212010

NNSMB: The Social Media Game

My first New North Social Media Breakfast was a home run on my scorecard.  For those of you playing at home, September’s topic was Sports.  Our lineup included “players” from the University of Wisconsin – Green Bay, PMI (The Green Bay Gamblers and Resch Center) and the Paul Hornung Award.

As we all know, “Winning isn’t everything.  It’s the only thing.”

(Apparently Vince Lombardi was not the originator of these famous words.  But he did say,

“Winning is not a sometime thing…it’s an all the time thing. You don’t win once in a while…you don’t do the right thing once in a while…you do them right all the time. Winning is a habit.”

Not quite as pithy.) 

My point, sports fans, is local leaders in the sports industry are trying to make sure their teams win.  That includes the social media game.

Here are a few thoughts from this morning’s breakfast:

Social media is another way to tell your story.  When the Green Bay Gamblers changed their logo and identity a few seasons ago, they wanted to include more swagger.  A little attitude.  Using social media has been the right play to call, allowing the team to show more personality in tweets and Facebook updates.  As for the Hornung Award, social media may be the only way to tell the story.  Social media is used to speak to the target audience: fans, sports information directors and the media.

Twitter is a news feed.  Facebook is for interaction.  Twitter is a great way to give game updates and distribute links to new content.  But UWGB says their tweets can get buried in students’ Twitter feeds.  So they like to send out similar tweets to get their message through.  Fans and alumni tend to interact more on Facebook, commenting on content.  The Gamblers and UWGB have found pictures to be very popular.  People like to see themselves!

“If you’re going to do it, do it right.” The Hornung Award group believes social media should be put in the hands of someone who’s really going to go for it.  Brendan Bruss of the Gamblers agreed, saying people “in the know” should be sending messages, because they’re the ones who can provide value.

Find a balance in your social media content.  The Gamblers want to have fun, show their swagger…  but also provide an impact.  Sure, they don’t have the rules and recruitment regulations UWGB have to follow.  But there are still guidelines, so everybody knows the message.  You can have a good time with your fans and customers within those guidelines.

But what about that other sports team?  Something about the green and gold?

The panel agreed they can’t worry about what the Packers are doing.  The NFL team will always win when it comes to traditional media, so our area’s smaller teams can try to take the social media trophy.  Thanks to all the panelists for sharing their insights!